Live Printing at the Hyundai Air & Sea Show
When Hyundai staged their Air & Sea Show in Miami, they needed a fully operational custom-print station running across two complete event days. The catch: equipment had to travel to the venue separately via client-arranged freight while the crew flew in independently. No local backup, no room for last-minute fixes — just a clean setup and two days of continuous production.
A two-person crew landed in Miami, handled setup each morning, and ran the press from 9 a.m. to 5 p.m. on both May 23 and 24. Every garment got a real-time 4-color front print pulled off a single press — no extra hands, no satellite support. Teardown followed each evening, and the next morning they did it all again.
Both days ran to completion without a hitch. Split logistics across freight and crew travel folded into one seamless activation — proof that a well-coordinated two-person operation can hold its own at a major branded event on either coast.
