Live Embroidery at the MM x MOTU Hollywood Event
When MM x MOTU brought their collab to Laya on North Cahuenga in Hollywood, the ask was demanding: 70 custom-embroidered pieces for 35 guests, all stitched live inside a five-hour window that included setup and teardown.
Merch Troop arrived with a two-person crew and two machines running back-to-back from the 7:30 PM doors straight through the 10 PM close. Caps received a one-color logo at a single location; crewnecks were personalized with each guest's name alongside an icon. Every blank was customer-supplied, keeping the finished merchandise locked into the MM x MOTU collab's own look.
All 35 caps and 35 crewnecks were completed before the event closed out — no pre-made stock, no generic giveaway. Live embroidery activations like this work because every piece guests walk away with was made for them, right there in the room.
