Dot LA Hat Activation: Two Styles, One Event
When Dot LA needed branded headwear for a Southern California activation, the ask was straightforward but the execution had to be flawless: two distinct cap styles, both logo-ready, both on-site before the first guest walked in.
The lineup included 150 stone-and-forest-green two-tone corduroy snapbacks — each with a front embroidery measuring 3 inches wide by 5 inches tall — alongside 180 high-profile mesh-back trucker hats. All embroidery was completed during pre-production, so every piece arrived at the venue finished and ready to hand out from the jump.
A two-person crew handled load-in and managed distribution through the end of the event. No last-minute scrambles, no production gaps — just clean execution across both styles for the full duration of the Dot LA event.
